I think that the product that was released is definately a product that has a place in the market. The price may be higher but the price you mention is a list price. If you look a IPC's with the same spec's (RAS board is unique to OMRON) from of Siemens, Beckhoff or Pro-face it is in the same price range. Products like from Advantec have lower list prices but also much lower discounts.